Meet the Team
Pat Devlin
Managing Partner
“Leading with vision, driving transformation, building high-performing teams, and doing the work...
Some leaders sit in the strategy tent giving orders, Pat is on the front lines, leading from the trenches and
getting it done.”
Pat Devlin is a living legend in the tech world, with over 25 years of leadership experience. Some say he’s been in IT so long that his first code was written in hieroglyphics—on a stone tablet! At ITAAAS, he’s the Managing Partner, Organisation Leader, and Primary Client Liaison, responsible for guiding strategic direction, driving revenue growth, and making sure technology actually delivers value—without the usual vendor smoke and mirrors.
Before launching ITArchitectaaS, Pat held leadership roles at blueAPACHE, Aruba (HPE), and other industry giants, where he didn’t just break records—he solved the twin prime conjecture, invented the flying car, and personally programmed the AI that now controls the global economy (or so the legends say). Well… he did OK anyway...
Pat is known for his boundless energy, his ability to simplify complex IT transformations, and his superhuman skill in turning business strategy into reality. His positivity is so unique that scientists have tried to harness it as a renewable energy source. That attitude? Let's just say it's been known to cure minor illnesses and ward off bad weather. It’s why his partnerships last the test of time.
• Leadership Frameworks – Mastering the fine art of keeping IT projects on track and people engaged.
• Numerous Vendor-Based Certifications collected over the years, possibly enough to wallpaper an office.
Managing Partner – IT Architecture as a Service (ITAAAS)
- Leads the strategic direction and growth of ITAAAS, ensuring high-impact advisory and IT transformation services.
- Oversees large-scale IT architecture, data governance, and digital transformation projects across multiple industries.
- Works directly with C-suite executives, technical teams, and key stakeholders to align IT with business goals.
General Manager – blueAPACHE
- Drove customer-focused IT transformation strategies, building a powerhouse of client success and revenue growth.
- Launched the now-legendary 'Running Meetings' initiative, where team members discussed sales targets while breaking marathon records. (Some say he once ran a meeting so intense that the entire team qualified for the Boston Marathon.)
Director, Australia & New Zealand – Aruba, Hewlett-Packard Enterprise (HPE)
- Led business growth and strategic initiatives, ensuring Aruba dominated the ANZ market.
- Known for solving problems with sheer willpower and stern facial expressions alone—a technique still studied in leadership seminars today.
Sales & Revenue Growth
- Struggling to find new customers? Pat can help build a predictable sales pipeline that actually works.
- Tired of missing sales targets? He’ll get your team closing faster than a finance department at budget time.
- Sales team struggling to forecast accurately? Pat can fix that in 60 days—guaranteed.
- Want to double your conversion rates? He’ll show you exactly how to do it.
Marketing & Lead Generation
- Spending money on marketing but not seeing results? Pat guarantees a better ROI
- Not sure who your ideal customer is? He’ll help you define and reach them—before your competitors do.
- Want marketing that actually drives sales? Let’s align your strategy so marketing stops being an expensive guessing game.
- Your competitors are winning customers you should have? Let’s fix that immediately.
- Are your leads going cold? Pat will help you nurture them into deals faster than you can say ‘follow-up call’.
Business Strategy & Growth
- Feel like your business is stuck? Let’s build a roadmap to scale—without the usual growing pains.
- Not sure what makes you unique? Pat will define your top 3 differentiators and turn them into your competitive advantage.
- Is your revenue growth unpredictable? Let’screate visibility and predictability at every stage of your pipeline.
- Think you need more people to grow? You might just need a better strategy (and maybe fewer meetings).
Sales Leadership & Performance
- Is your sales team underperforming? Pat will get them hitting quota—without the usual excuses.
- Struggling to build a high-performance sales culture? He’s done it before—he’ll do it for you.
- Your best reps are drowning in admin? Let’s fix that so they can actually sell.
- Need better sales leadership? Pat can provide the structure, coaching, and strategies to turn things around.
- Are your account managers farming or just coasting? He’ll turn them into revenue drivers
Pat doesn’t just talk about digital transformation—he delivers it. He knows how to drive sales, fix marketing, and build high-performing teams.
Plus, he’s got enough energy to power a small city, a talent for making IT strategy actually make sense, and a secret plan for world domination (but let’s keep that between us).
⚡ Sales, strategy, and IT leadership rolled into one.
💡 Big on results, even bigger on execution.
😂 Takes IT transformation seriously—but never himself.
Connect with Pat
📌 LinkedIn: Pat Devlin
Some people need years to analyse a problem before they can act. Ever spent time with someone who can cut through complexity, assess a situation in real time, and turn it into action—FAST? It’s not just about moving quickly; it’s about moving strategically.
- Is it understanding a team’s inherent strengths and structuring them for maximum impact? ✔
- Is it positioning an offer so that its unique value is undeniable? ✔
- Is it making the tough calls with confidence—while others are still in "workshop mode"? ✔
It’s about cutting through the noise, making bold, decisive moves, and refusing to let indecision drain time, money, and momentum. The difference between a leader and a spectator? Action. Sound like something you need?
Pat is your guy. Reach out today. Book time directly
Stuart Long
Chief Technology Officer
“Bridging the gap between IT and OT, securing digital futures, and making hybrid cloud actually work..”
With over 30 years of experience, Stuart Long has been at the forefront of technology transformation, security, and IT/OT integration. He has held CTO roles at global tech giants like HPE and Oracle APJ, led major transformation initiatives, and worked with organisations across highly regulated industries like energy, critical infrastructure, and finance.
At ITArchitectaaS, Stuart is the Chief Technology Officer and Lead Technical Architect, helping businesses modernise their IT and OT environments, strengthen security, and harness the power of AI and hybrid cloud. He has a talent for turning complex technical challenges into practical, business-driven solutions that deliver measurable results.
If your digital transformation feels like it’s stuck in first gear, your security strategy needs an upgrade, or your IT/OT environments are due for a rethink—Stuart is the expert to call
• Bachelor of Arts in Computer Science and Business Law
• Numerous Vendor-Based Technical Certifications
Chief Technology Officer – ITArchitectaaS
- Leads the technical strategy for modernising IT and OT environments, strengthening security postures, and
enabling business innovation.
IT/OT Architect – Orro Group
- Designed and implemented integrated IT and operational technology (OT) solutions, ensuring secure and
efficient operations for regulated industries.
Chief Technology Officer – Hewlett Packard Enterprise (HPE)
- Led technology strategy for enterprise customers, focusing on hybrid cloud, security, and data-driven business
transformation.
Chief Transformation Officer – e-Volve Corporate Technology
- Drove large-scale transformation programs, aligning technology with business outcomes.
Chief Technology Officer – Oracle Asia Pacific and Japan (APJ)
- Directed technology initiatives across multiple markets, helping businesses scale, secure, and optimise their
digital environments.
Navigating the Convergence of IT & OT – A Highly Regulated Challenge
The merging of IT and OT systems is creating new opportunities for efficiency and security—but it’s also introducing new risks and
compliance hurdles.
- Struggling to align IT and OT without breaking regulations? Stuart can review your security posture for SOCI compliance, ensuring your critical infrastructure is both secure and modern.
- Working with legacy OT systems that don’t integrate with IT? Stuart has extensive experience modernising and securing both IT and
OT environments—ask him about his recent work in the energy sector.
Security & Compliance – Going Beyond the Basics
Security isn’t just about compliance—it’s about resilience. Stuart works with businesses to build robust security strategies that go beyond ticking boxes.
- Need to strengthen your security posture? Stuart can help implement the Essential 8 framework, ensuring practical, prioritised security controls that reduce risk.
- Want security without slowing down business operations? Stuart specialises in security architectures that enhance, rather than hinder, operational efficiency.
Hybrid Cloud – The Best of Both Worlds
Hybrid cloud is a game-changer when done right—and a cost nightmare when done wrong. Stuart has worked with both vendors and customers to build hybrid cloud strategies that actually deliver business value.
- Not sure if your hybrid cloud setup is working for you? Stuart can help optimise cloud and on-prem environments for scalability, cost-efficiency, and performance.
- Worried about vendor lock-in or multi-cloud complexity? Stuart has deep experience navigating vendor relationships to ensure business-first architecture decisions.
- Data Governance – A Must-Have in the AI Era
AI is only as good as the data feeding it. Without strong data governance, security, and compliance, AI can quickly become more of a risk than an advantage.
- Is your AI journey held back by messy data? Stuart can help align your data strategy with AI initiatives, ensuring high-quality, compliant, and secure data.
- Need to balance compliance with innovation? Stuart works with organisations to implement data governance frameworks that enable AI while maintaining regulatory integrity.
Stuart isn’t just another CTO buried in vendor decks—he’s a practical, hands-on leader who turns complex IT challenges into real business outcomes. He understands regulated industries, security risks, and the balancing act between innovation and stability.
💡 Big on strategy, bigger on execution.
💪 Knows how to navigate vendor complexity.
😂 Serious about IT, not about taking himself too seriously.
Connect With Stuart
📌 LinkedIn:Stuart Long
Need a no-nonsense expert to cut through IT complexity and deliver real results? Stuart is your guy.
Reach out to us here to request a meeting with Stuart
Orrin Francis
Principal Consultant
"Helping businesses navigate IT complexity so they can focus on what really matters—like not breaking production on a Friday afternoon."
With 30+ years of experience, Orrin Francis has helped some of the biggest enterprises in financial services, telecommunications, and global technology navigate digital transformation. Whether it's modernising IT infrastructure, tackling security risks, or making sense of cloud complexity, Orrin’s been there, done that, and probably wrote a whitepaper on it.
At ITArchitectaaS, Orrin serves as Principal Consultant and Project Lead for Architecture, where he helps organisations design, optimise, and secure their IT environments for the future—without vendor hype or unnecessary complexity.
If your Digital Strategy feels more like a collection of PowerPoint decks than an actual roadmap, or you're worried about the future of your VMware investments after Broadcom’s acquisition, Orrin is the expert to call.
- Master of Business Administration (MBA) – because technology and business should work together, not against each other.
- Bachelor of Science in Electrical, Electronics & Communications Engineering – the foundation for understanding how everything connects… and sometimes why it doesn't.
Principal Consultant – ITArchitectaaS
- Leads architecture projects, helping clients modernise, secure, and optimise IT environments while avoiding common pitfalls.
- Works with C-suite leaders and tech teams alike, translating business goals into real, actionable strategies (without the jargon
overload).
Director, Financial Services Industry (FSI) Asia Pacific & Japan – VMware
- Led the charge on digital transformation initiatives for the highly regulated financial services sector.
- Helped enterprises unlock the full potential of virtualisation and cloud strategies (instead of just throwing money at software licenses).
Chief Technology Officer, Financial Services Industry – HPE
- Designed and executed enterprise-scale IT strategies for some of the world’s biggest financial institutions.
- Focused on security, cloud adoption, and workload modernisation—all while ensuring compliance didn’t strangle innovation.
Technology Architect – Commonwealth Bank of Australia (CBA)
- Served as Principal Architect on the Workload Transformation Program, helping CBA migrate and optimise critical workloads to modern platforms.
- Ensured scalability, security, and performance, proving that yes, big banks CAN move fast when done right.
Chief Technologist & Digital Transformation – Oracle
- Spearheaded large-scale digital transformation projects, turning big ideas into real-world execution.
- Focused on AI, cloud, and next-gen infrastructure, ensuring businesses stayed ahead of the technology curve.
Other Experience – KPMG, Vodafone, Optus
- Worked across strategy, architecture, and transformation, helping businesses navigate cloud adoption, security risks, and next-gen IT investments.
Virtual Platform Assessments – The VMware/Broadcom Factor
With Broadcom’s acquisition of VMware, organisations are re-evaluating their virtual platforms and facing licensing, cost, and support uncertainties.
- Worried about your VMware roadmap post-acquisition? Orrin can assess your virtual platform, explore alternatives, and optimise costs so you're not left with unexpected surprises.
- Need to ensure your workloads remain secure and performant? Orrin has deep experience in workload transformation, ensuring seamless migrations and modernisation efforts.
IT & Cloud Strategy – Getting the Best of Both Worlds
Hybrid cloud isn’t just a buzzword—it’s the reality for most enterprises. But navigating vendor lock-in, security risks, and cost overruns? That’s where experience matters.
- Confused about multi-cloud, on-prem, or SaaS strategies? Orrin has helped some of the largest enterprises build cloud strategies that actually align with business goals.
- Need to balance agility with security? Orrin ensures that cloud adoption doesn't come at the cost of compliance or control.
Security & Compliance – More Than Just a Box-Ticking Exercise
Security should enable business growth, not slow it down. With increasing regulatory pressure in financial services, healthcare, and critical industries, a proactive security strategy is more important than ever.
- Need to align with Essential 8, SOCI, or financial regulations? Orrin can assess, implement, and optimise security frameworks to protect your organisation while keeping it agile.
- Struggling to keep security from becoming a bottleneck? Orrin’s strategies ensure that security doesn’t slow innovation—it strengthens it.
Data Governance – The Key to AI Readiness
AI is only as good as the data feeding it. If your data governance isn’t solid, AI won’t deliver the results you need.
- Preparing for AI adoption but drowning in messy data? Orrin can help clean, govern, and structure your data, ensuring AI initiatives actually drive value.
- Need a compliance-friendly AI strategy? Orrin helps align AI with regulatory frameworks, so you don’t end up in a data privacy nightmare.
Proof of Value – Ensuring Tech Investments Actually Deliver
Too many businesses throw money at technology without proving it will actually deliver results. Orrin has developed a Proof of Value (PoV) framework that ensures new solutions aren’t just shiny objects—but real business enablers.
- Before investing in a major IT project, are you sure it will deliver value? Orrin’s PoV framework validates the business impact before committing to full-scale implementation.
- Tired of vendors promising the world but delivering half-baked solutions? Orrin ensures rigorous testing, business alignment, and clear ROI analysis before you sign on the dotted line.
- Want to trial new technology in a controlled, low-risk environment? Orrin can structure PoV engagements to test solutions in real-world conditions, gathering measurable insights before full deployment.
Orrin’s real-world, outcome-driven approach means that every technology decision is measured, justified, and aligned with business goals—no more expensive IT experiments with uncertain returns.
Orrin has spent three decades fixing broken IT strategies, optimising virtual platforms, and making security actually work. He’s worked across big banks, telcos, global tech vendors, and highly regulated industries, meaning he knows where the pitfalls are—and how to avoid them.
💡 Deep expertise in IT architecture, cloud, security, and transformation.
⚡ Speaks both "tech" and "business" fluently.
😂 Knows tech inside out, translates geek-speak into business gold, and only panics when the coffee machine is down
Connect With Orrin
📌 LinkedIn:Orrin Francis
Need expert guidance to modernise, secure, or optimise your IT environment? Orrin is ready to help.
Reach out to us here to request a meeting with Orrin.
John Welsh
Principal Architect
"Enterprise architecture: because ‘winging it’ doesn’t scale."
John Welsh has spent over 25 years turning enterprise tech headaches into high-performing systems. He thrives on complex challenges, whether it’s leading large-scale transformation programs, untangling tech strategy, or mentoring teams into becoming architecture powerhouses.
John has been at the forefront of some of Australia's most significant IT projects, including leading the strategy, design, and delivery of the NSW Digital Driver’s License—a world-first digital identity solution. If you’ve ever used your phone instead of fumbling for your wallet at a pub, you’ve got John and his team to thank.
John’s not just about big ideas—he’s about execution. His sweet spot? Helping organisations increase efficiency, foster innovation, and cut unnecessary risks while making IT work for the business instead of against it.
- TOGAF Open CA Master Certified Architect
- 25+ years of experience helping enterprises untangle their IT messes and transform them into well-oiled digital machines
NSW Police – Enterprise Architect (Most Recent Role)
- Helped NSW Police overhaul their IT systems, ensuring officers have access to reliable, secure, and real-time data. Because when law enforcement is involved, "turn it off and on again" isn’t an option.
- Designed digital solutions that improved operational efficiency, strengthened security, and enhanced decision-making at critical moments.
- Ensured the tech behind crime-fighting was as sharp as the people using it.
Ernst & Young – Enterprise Architect, Director
- Built EY’s first Oceania product development framework, making managed services scalable and profitable.
- Optimised the sales process, helping EY win bigger deals, faster.
- Led multi-million-dollar deals in federal government, private equity, and joint ventures.
- Mentored the next generation of enterprise architects (because one John Welsh isn’t enough).
NSW Department of Communities and Justice – Enterprise Architect
- Created a business architecture methodology that gave government teams a clear strategy for managing large-scale change (instead of the usual "hope for the best" approach).
- Led business development initiatives that uncovered new opportunities for risk reduction and operational standardisation.
Lendlease – Transformation Lead
- Led the real estate technology transformation, ensuring digital tools kept up with the demands of a global organisation.
- Identified new revenue streams through productisation and innovation—turning IT into a business enabler, not just a cost centre.
🚀 To move faster in a digital world? – John can design agile architectures that keep up with change without breaking things (too often).
🛠 To simplify complex IT environments? – John will help declutter your tech stack, streamline processes, and eliminate the "why do we even have this system?" moments.
💰 To make IT investments actually pay off? – John ensures technology aligns with business objectives, so you’re not just buying shiny toys.
⚠️ To reduce risk while scaling? – John will implement frameworks that safeguard your systems while keeping them nimble.
📈 To future-proof your enterprise architecture? – John can help you stay ahead of tech trends so you don’t wake up one day and realise you’re still running on 2005’s infrastructure
John isn’t just another architect drowning in PowerPoint slides. He’s a hands-on, results-driven strategist who actually gets things done. He’s spent decades helping businesses, government agencies, and law enforcement make the right tech decisions—and he can do the same for you.
💡 Big on strategy, bigger on execution.
💪 Loves a challenge—thrives in complexity.
😂 Serious about IT, not about taking himself too seriously.
Connect With John
📌 LinkedIn:John Welsh
If you need a no-nonsense architect who speaks both "tech" and "business" fluently, John is your guy.
Reach out to us here to request a meeting with John.
Ryan Taylor
Digital Solution Lead
Digital problem-solver, risk wrangler, and delivery enthusiast—Ryan makes things happen.
Ryan is a seasoned Project and Delivery Manager with a track record of delivering complex IT and business transformation projects. With a collaborative, pragmatic approach, she thrives on turning strategic objectives into practical, efficient digital solutions that make an impact.
Over the years, Ryan has led projects spanning cloud migrations, IT infrastructure upgrades, office relocations, acquisitions and integrations, and large-scale BAU initiatives. She excels at bringing together stakeholders, risk management principles, and structured delivery frameworks to deliver outcomes that are not just effective, but sustainable.
Ryan’s combination of energy, focus, and strategic insight ensures that technology works for people, not the other way around. And while she hasn’t yet programmed AI to run the global economy, she does have a knack for making complicated digital problems disappear.
- Digital Solution Leadership – Expert in bridging strategy, technology, and business needs to deliver practical, scalable solutions.
- Project Management & Delivery – Skilled in Agile, Scrum, PRINCE2, and PMBOK methodologies, keeping projects on track and teams engaged.
- Portfolio Management & Risk Oversight – Experienced in prioritising portfolios, managing risks, and optimising outcomes for both business and technology initiatives
Digital Experience – Portfolio & Project Management
MYOB, Jun 2019 – Feb 2022
- Oversaw and managed the IT project portfolio, aligning projects with organisational objectives.
- Led cross-functional teams using Agile and Scrum frameworks, from initiation to deployment.
- Supervised and mentored a team of project managers, fostering collaboration and continuous improvement.
- Delivered high-impact projects including cloud migrations, office relocations, call centre upgrades, and hardware/software/network upgrades.
- Generated portfolio performance reports and insights, driving strategic adjustments and informed decision-making.
Yarra Trams (Keolis Downer), May 2018 – Jun 2019
- Delivered critical technology projects across the tram network, rolling stock, and infrastructure.
- Managed vendors and tender processes, negotiated commercial outcomes, and maintained strong stakeholder engagement.
- Led multi-million-dollar deals in federal government, private equity, and joint ventures.
- Projects included employee mobile app development, driver simulator upgrades, SharePoint cloud migration, and security assessments.
IT Infrastructure Project Manager
APA Group, Aug 2016 – May 2018
- Delivered IT fit-outs for new office floors, relocations, and control room construction.
- Managed a Win 10 upgrade for ~1800 workstations across Australia, introducing standardised software applications and configuration.
- Oversaw video conferencing network optimisation, and BAU IT project management.
- Technologies managed included WAN/LAN networks, SD-WAN, telecommunications, data centre consolidation, SCADA, access control, audiovisual systems, and software packaging.
Digital Strategy & Solution Delivery
Complex business or technology challenge? Ryan will design solutions that actually work.
Need alignment between people, processes, and tech? She’ll ensure teams, systems, and strategies move together seamlessly.
Want to make transformation sustainable, not temporary? She’ll put the frameworks, training, and adoption strategies in place.
Portfolio & Project Management
Projects falling behind or over budget? Ryan brings clarity, structure, and delivery focus.
Managing multiple initiatives at once? She’ll prioritise, report, and optimise to keep the pipeline flowing.
Stakeholders out of sync? Ryan coordinates communication and decision-making to keep everyone aligned.
Risk & Continuous Improvement
Facing potential project pitfalls? Ryan identifies risks early and puts practical mitigation strategies in place.
Want to innovate without chaos? She drives continuous improvement, process optimisation, and adoption of emerging technologies.
Ryan doesn’t just manage projects—she delivers results. She turns strategy into action, complexity into clarity, and technology into tangible business outcomes. She combines analytical thinking, structured delivery, and creativity with a collaborative, pragmatic approach.
⚡ Aligns people, process, and technology for real impact.
💡 Results-driven, with a focus on sustainable transformation.
😂 Serious about delivery, but approachable and practical.
Connect With Ryan
📌 LinkedIn: Ryan Taylor
Cut through complexity. Make decisions fast. Achieve meaningful outcomes. That’s what working with Ryan looks like.
Scott Saxby
Client Solutions Manager
"Helping Leaders Turn IT Strategy into Practical Outcomes"
Scott is a Client Solutions Manager at ITAAAS, working closely with organisations to ensure technology and architecture initiatives translate into clear, measurable business outcomes.
With a background spanning global technology platforms and customer-focused consulting roles, Scott specialises in bridging the gap between strategy and execution. He works alongside senior leaders and delivery teams to bring clarity to complex technology decisions, ensuring solutions are practical, aligned to business goals, and built for both immediate impact and long-term value.
Scott is known for his integrity, collaborative approach, and ability to translate technical complexity into clear, business-focused conversations that support confident decision-making.
- Bachelor of Business
- Bachelor of Arts (Communication – PR & Organisational Communication)
- Salesforce Ranger Certification
- Salesforce AI Associate Certification
Client Solutions Manager – IT Architecture as a Service (ITAAAS)
Works closely with clients to translate architectural strategy into practical, outcome-focused engagements that align technology decisions with business priorities.
Head of Customer Success – Kaizen ICT | Senior Roles – Salesforce
Led customer success and client engagement across enterprise and mid-market environments, supporting long-term value realisation, platform adoption, and trusted executive relationships.
Account Executive – Salesforce
Worked with enterprise and mid-market customers to consolidate platforms, improve service operations, and strengthen customer engagement across CRM, service, and analytics environments.
Scott supports organisations looking to bring greater clarity, alignment, and momentum to their technology initiatives, particularly where strategy and execution risk drifting apart.
He works with clients to:
Translate architectural and technical concepts into clear, business-relevant outcomes
Support early-stage engagement design to ensure initiatives start with clarity and intent
Act as a trusted client advocate, ensuring solutions remain practical, secure, and aligned to organisational goals
Strengthen collaboration between technical teams, leadership, and delivery partners
Maintain focus on both short-term outcomes and longer-term strategic direction
Scott’s role is not to replace technical leadership, but to ensure the right conversations are happening at the right time — helping organisations move forward with confidence.
Scott brings a calm, considered approach to complex environments, grounded in strong values and a genuine commitment to doing the right thing by clients.
He is trusted for his ability to listen deeply, ask the right questions, and create clarity where uncertainty exists. Scott works best with organisations that value thoughtful decision-making, collaboration, and long-term success over short-term fixes.
By combining strong relationship skills with a practical understanding of technology and business, Scott helps clients navigate complexity without losing sight of what matters most.
Connect With Scott
📌 LinkedIn: Scott Saxby
Renz-Rafael Tumbaga
CRM Integration Specialist
"“Designing systems that talk to each other, automating what slows you down, and turning CRM chaos into clarity…
Renz Tumbaga is a CRM Integration Specialist who lives at the intersection of business logic, automation, and clean system architecture. With a background in Electronics and Communications Engineering from Ateneo de Manila University and hands-on experience across Zoho, Salesforce, and Workday environments, he doesn’t just “set up CRM systems” — he engineers them.
At ITAAAS, Renz focuses on CRM architecture, integrations, automation workflows, and making sure data flows seamlessly between platforms — without the usual duct tape and spreadsheet gymnastics.
Before joining the team, Renz sharpened his skills at Accenture (where he completed Salesforce CRM Bootcamp), led Zoho CRM and Zoho One operations as Product & Tech Manager at Easy Franchise, worked as a Technology Consultant at DXC supporting Workday integrations, and served as a Zoho Specialist supporting multiple client environments.
Some say he once automated an entire workflow so efficiently that the company forgot what manual processing even looked like. Others claim he can spot a broken CRM process from three dashboards away. Legends vary. Results don’t.
Renz is known for his structured thinking, calm execution under pressure, and ability to translate messy business requirements into clean, scalable systems. If there’s friction in your CRM, he’ll find it. If there’s manual work slowing your team down, he’ll eliminate it.
- • BS Electronics & Communications Engineering – Ateneo de Manila University
• Salesforce CRM Bootcamp – Accenture
• Advanced Zoho One Implementation & Support Experience
• Workday Certified Integration & HCM Technical Support Experience
CRM Integration Specialist – ITAAAS
Designs and implements CRM ecosystems that align technology with operational workflows.
Builds automations, integrations, and scalable system structures across Zoho and related platforms.
Works closely with leadership and operations teams to eliminate inefficiencies and increase visibility across pipelines and reporting.
Designs and implements CRM ecosystems that align technology with operational workflows.
Builds automations, integrations, and scalable system structures across Zoho and related platforms.
Works closely with leadership and operations teams to eliminate inefficiencies and increase visibility across pipelines and reporting.
Zoho Specialist – The CRM Team
Delivered comprehensive Zoho One technical support across multiple client accounts.
Built email marketing automation workflows and segmentation strategies.
Continuously enhanced expertise across Zoho applications to deliver high-impact implementations.
Delivered comprehensive Zoho One technical support across multiple client accounts.
Built email marketing automation workflows and segmentation strategies.
Continuously enhanced expertise across Zoho applications to deliver high-impact implementations.
Technology Consultant I – DXC
Provided technical support for Workday HCM and integration issues.
Resolved complex system tickets and ensured stable integration environments.
Provided technical support for Workday HCM and integration issues.
Resolved complex system tickets and ensured stable integration environments.
Product & Tech Manager – Easy Franchise
Led Zoho CRM and Zoho One administration for the entire company.
Owned data management, reporting systems, and business process design.
Conducted onboarding training and provided sole technical support across departments.
Built process flowcharts and automated workflows to streamline operations.
Led Zoho CRM and Zoho One administration for the entire company.
Owned data management, reporting systems, and business process design.
Conducted onboarding training and provided sole technical support across departments.
Built process flowcharts and automated workflows to streamline operations.
CRM Architecture & System Design
Is your CRM messy, slow, or underutilized? Renz will restructure it so it supports your growth — not slows it down.
Fields everywhere but no visibility? He’ll redesign your data model for clarity and scalability.
Using spreadsheets to compensate for CRM gaps? Let’s remove that dependency — permanently.
Fields everywhere but no visibility? He’ll redesign your data model for clarity and scalability.
Using spreadsheets to compensate for CRM gaps? Let’s remove that dependency — permanently.
Automation & Workflow Engineering
Still doing manual updates? Let’s automate them.
Leads falling through cracks? Renz will design workflow triggers that ensure nothing gets missed.
Teams wasting time on repetitive admin? He’ll build automations that give them that time back.
Still doing manual updates? Let’s automate them.
Leads falling through cracks? Renz will design workflow triggers that ensure nothing gets missed.
Teams wasting time on repetitive admin? He’ll build automations that give them that time back.
Integrations & Data Flow
Disconnected systems? He’ll connect them.
Duplicate data across platforms? Let’s unify your source of truth.
Reporting unreliable? He’ll fix the data structure so insights become trustworthy.
Disconnected systems? He’ll connect them.
Duplicate data across platforms? Let’s unify your source of truth.
Reporting unreliable? He’ll fix the data structure so insights become trustworthy.
Technical Support & Optimisation
System errors slowing operations? He’ll troubleshoot and stabilise.
Need onboarding and CRM training? Renz simplifies complex systems so teams actually use them.
Scaling fast but systems can’t keep up? He’ll future-proof your CRM environment.
System errors slowing operations? He’ll troubleshoot and stabilise.
Need onboarding and CRM training? Renz simplifies complex systems so teams actually use them.
Scaling fast but systems can’t keep up? He’ll future-proof your CRM environment.
Renz doesn’t just configure CRM systems — he engineers operational clarity. He understands how data flows, how teams operate, and how automation drives real business efficiency.
⚙ CRM logic, automation, and integration — engineered properly.
📊 Structured systems that support predictable growth.
🚀 Serious about execution. Calm about complexity.
Some people need months of workshops to “map processes.” Ever worked with someone who can review your workflow, identify friction points, and design a cleaner system — fast?
Is it understanding how sales, marketing, and operations connect? ✔
Is it structuring CRM so reporting actually makes sense? ✔
Is it automating repetitive work so your team focuses on revenue? ✔
It’s about turning scattered tools into a connected ecosystem.
It’s about eliminating inefficiency before it becomes expensive.
It’s about building systems that scale with you.
If that sounds like something your organisation needs —Renz is your guy.
Connect With Renz
📌 LinkedIn: Renz-Rafael Tumbaga
